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A new chapter

Why we are renewing our corporate design

1.0Why we are renewing our design

2.0 Corporate Design

3.0 Shaping the future

4.0 Customer Promise

5.05 maxims of our superpower

6.0 Essence of our brand

7.0 Our values

8.0 Employee Promise

Dear employees,

For over 100 years now, Driescher has stood for innovation, quality and reliability in switchgear manufacturing. Thanks to your daily work, your commitment and your know-how, we have managed to hold our own in the market, even against large companies, and to continuously develop further.

Today we are facing new challenges - and the management, together with the shareholders, have decided to revise our market presence and redesign our corporate design, logo and claim - in the language of marketing experts, a so-called relaunch of the Driescher brand.

Why should we modernize our image after a century of proven company history? The answer is simple: in order to remain successful in the future, we need to present our company in a contemporary and future-oriented way. Our previous image has accompanied us for many years and represented us well. But the world is changing - and with it the way we want and need to be perceived.

Current challenges & our response

Our industry is currently facing major changes:

  • Digitalization and automation: New technologies are transforming our industry. A modern corporate design signals that we are actively shaping these developments.
  • Competitive pressure and globalization: We operate in an increasingly international market. A strong visual identity helps us be perceived worldwide as an innovative and reliable partner.
  • Skills shortage: To attract and retain talented employees, we must present ourselves as an attractive employer – a fresh, contemporary design plays an important role, especially for younger employees.
  • Sustainability and social responsibility: Our company relies on sustainable solutions. A modern corporate identity can communicate these values ​​even more strongly.

But what is corporate design?

Corporate design is the consistent appearance of a company. This includes the logo, colors, fonts, and many other visual elements. It ensures that our company presents a professional and recognizable image to the outside world. You can compare it to work uniforms: Just as we are immediately recognizable as a team when we wear uniforms, corporate design ensures that our company is immediately recognized everywhere – be it on our machines, in documents, or at trade fairs.

Corporate design is much more than just a logo or a specific color scheme. It is the face of our company, the first thing customers, business partners, and new talent see. A modern, professional, and consistent appearance signals strength, progress, and innovativeness – precisely what sets us apart at Driescher.

Our new logo aims to honor our tradition while simultaneously reflecting modernity and dynamism. The new claim succinctly captures what we stand for and where we want to go. It's not about discarding our past, but rather about building a bridge to the future.

What does our logo stand for?
  1. We can be proud of our company: A fresh, modern design also demonstrates to the outside world that we are a company that is constantly on the move and constantly evolving. Everyone at Driescher is part of this success story!
  2. We identify with our company: Stronger identification: A contemporary corporate design strengthens the sense of community. It ensures a consistent appearance – from workwear to vehicle lettering to corporate communications.
  3. We have a modern external image: Customers, partners, and potential specialists perceive us as progressive, innovative, and competitive. This helps us acquire customers and attract new, talented employees to our company.
  4. We are distinctive: A modern logo ensures high recognition and increases our brand presence in digital media and international markets.

Our values remain - our future begins now.

This relaunch is a milestone in making our next 100 years as successful as the last. Of course, change also requires acceptance and commitment from all of us. That‘s why we will keep you informed in detail about the changes over the coming weeks and months and will always keep you updated.

Your management
 

DRIESCHER

Corporate Design

Our positioning characterizes our self-image and how we are perceived on the market.

“Driescher is the system provider for the development and production of application-specific, durable and clean switching devices and systems for the intelligent control of energy flows”.

Our Vision of the future is the driver of our further development and the basis of our pioneering strategies; our vision ensures that we focus on the most important activities for our success.

“With modular and innovative switching systems for the energy distribution of tomorrow.”

Shaping the future

The world is changing: mobility is going electric, cities are growing and becoming smarter. At the same time, a fundamental change is taking place in industry - away from fossil fuels and towards renewable electrical energy generation. As a result of these developments, the demand for energy and its decentralized distribution will increase massively.

This is precisely where we come in. We want to play an active role in shaping the energy transition and make a decisive contribution to ensuring that the energy grids remain stable and secure - in order to enable intelligent and decentralized energy distribution. This is a decisive step on the way to a sustainable energy industry.

As a system provider, we are passionate about developing and producing modern, high-quality and application-specific switching systems for the intelligent control of energy flows. Our increasingly digital switching systems are an important component of smart grids that are designed to bring energy exactly where it is needed.

Thanks to our in-depth expertise in the field of energy technology coupled with our decades of knowledge in the development and production of switchgear and switch systems, we are able to work closely with customers and partners to constantly develop new and innovative approaches that meet the challenges of tomorrow today. In doing so, we rely on the trusting cooperation of a stable company with a long tradition.

We rely on the trusting cooperation of a stable, traditional company. Our identity thrives on the diversity of motivated teams, a strong willingness to perform in a safe and healthy working environment.

Our proximity to our international customers and our deep understanding of their challenges make us a reliable and indispensable partner.

Now and in the future. Since 1909.

The customer promise as the foundation of our actions

A clear customer promise is the core of the Driescher brand. It is what our customers can expect from us and our products:

Safety

Our customers rely on our many years of experience, our high level of technical expertise and our comprehensive and personal advice. With over 100 years of experience, more than 300 patents and several globally recognized standards defined by us, we use our excellent electrotechnical know-how to master every technical challenge - for maximum safety and trust.

Economic efficiency

We guarantee our customers the flexibility and ability to fully understand their individual requirements. With our broad product range, countless configuration options and our innovative engineering power, we develop and produce the technical system that best suits your requirements.

Reliability

We promise our customers quality products and a partner who will accompany them for decades. With robust and durable products, they benefit from minimal maintenance and maximum uptime. Our consistent quality and long spare parts availability reduce failure risks to a minimum and guarantee long-term stability for the reliable operation of your energy systems. Today and in the future. Reliable.

5 maxims are our daily superpower.

Our mission sets the guidelines for our daily work and is a key enabler for achieving our vision.

#Innovative

Developing new things and driving change! Our everyday life.

#Unique

Always the right product solution! Our absolute strength.

#Excellent

Our quality standards! Uncompromising.

#Collegial

Strong team spirit! That's the only way to build a future.

#Enthusiastic

New challenges! Let's make them a success

Core competencies as the essence of the brand

In addition to our customer promise, it is Driescher‘s core competencies that shape our strong and recognized brand. Core competencies are the unique skills that we have developed as a company and that help us to stand out from the competition. They are based on four strong elements:

Our electrotechnical know-how, the intelligent combination of physics, electronics and mechanics.

Our great strength is the intelligent combination of a deep understanding of physics, sound electrotechnical knowledge and extensive application experience in mechanics. This enables us to develop and produce safe, state-of-the-art switchgear and systems for smart energy technology solutions.

Our willingness to develop further and our healthy curiosity drive innovation and personal growth.

We regularly break new ground with enthusiasm and commitment in order to expand our professional boundaries step by step. This healthy curiosity drives us to constantly expand our knowledge and skills. We are open to change and therefore keep our finger on the pulse of the times. We actively shape our market with our innovative strength.

Our ability to work in a team and our willingness to cooperate, success is created in us.

Our collegial and productive cooperation is the key to achieving our common goals. We are a committed and helpful team in which each individual contributes to our success with their individual strengths and skills. We treat each other with trust and respect, creating a positive and healthy working environment. We live this togetherness not only internally, but also in cooperation with our customers and partners in order to develop the best possible solutions together.

Our decision-making and implementation strength is the decisive factor in taking action.

We make clear decisions and take responsibility - even in complex situations. With drive, assertiveness and a solution-oriented approach, we implement the decisions made efficiently and lead projects to success in a targeted manner. Our strength in decision-making and implementation gives you the certainty that you can always rely on us when working with us.

5 values form the center of our productive and appreciative corporate culture.

Values are the deeply rooted principles and convictions that guide our company‘s actions. They influence not only the behavior of our employees, but also the perception of the Driescher brand by its customers.

#Courage

We act confidently and convincingly.
We are decisive and actively shape our future.

#Together

We work as a team – with joy and high motivation.
We support each other and communicate clearly and unambiguously.

#Competence

We are absolute professionals in energy technology.
We develop and produce the most reliable and durable products in the industry

#Development

We turn change into opportunities.
We learn from mistakes and get better every time.

#Responsibility

We consciously assume responsibility for people and society.
We are a reliable partner in energy supply for current and future generations.

Our employee promise

Let‘s power up together!

Elektrotechnische Werke Fritz Driescher & Söhne GmbH

The Driescher brand and our Employer Value Proposition (EVP) are closely linked. While the brand shapes the external appearance and the perception of the company by customers and the public, the Employer Value Proposition forms the basis for the attractiveness of our company as an employer. The two elements must not exist in isolation from each other, but must form a consistent and authentic overall picture.

The employee promise describes why specialists and trainees choose us as a company and - just as importantly - why existing employees stay.

It includes:

  • Work culture & values:
    What makes our working environment so special?
  • Career & development opportunities:
    What prospects does Driescher offer?
  • Remuneration & benefits:
    What do employees get over and above their salary?
  • Work-life balance & flexibility:
    How does the company support its employees?
  • Company purpose & meaningfulness:
    Why is it worth working for the company?

Just a job was yesterday.

Work with freedom, responsibility and a future is today. At Driescher. Here, you will not only be part of an innovative and leanly managed company, but also of a team that really makes a difference. Because together we are making an important contribution to the energy transition on the way to a sustainable energy industry. With our switchgear and systems, we make a significant contribution to ensuring that energy grids remain stable and secure in order to enable intelligent and decentralized energy distribution.

Within flat hierarchies, with fast decision-making processes and personal creative freedom, you can develop your potential and grow both professionally and personally. With us, you are not just an anonymous number, but are seen, valued and supported.

At Driescher, you will find a company that integrates you into a diverse, inclusive, socially committed and supportive team culture. This is based on our five core values of courage, cooperation, development, competence and responsibility.

Our motto.

Work must fit your life and vice versa - that is our motto. Flexible working time models, part-time and home office options give you the opportunity to balance your professional life with your personal needs. Your health and well-being are important to us, as this is the only way you can bring your full superpower to bear and work with us to sustainably advance the energy transition.

Let‘s power up together!

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